In our previous article “What’s a CBV (Chartered Business Valuator)”, we explored what a CBV does and the types of engagements in which their expertise may be sought. In this article, we will explore the beginning of a valuation engagement, and the common questions that clients often have.

One of the most famous lines from William Shakespeare’s Romeo and Juliet questions the meaningfulness of names, and given definitions, as follows:

“What’s in a name? That which we call a rose by any other name would smell as sweet.”